Why Should I Use a Business Broker?

Selling a business is often the most significant financial transaction of your life. You might have acquired the business 10, 15, or even 20 years ago from family, a friend, or you may have started it from scratch. Now, as you look to retire or move on, the question of how to sell becomes crucial.

You might consider handling the sale yourself, but do you truly understand the process? How much is your business worth? How will the transition work for employees, including family members who work in the business? What will you be responsible for after the sale, and what will you be left with after taxes? The list of questions can be overwhelming.

The Value of a Business Broker

A business broker’s expertise lies in helping you navigate these questions and serving as an intermediary between you and the many people involved in a successful sale. They bring experience, resources, and guidance to ensure a smooth transaction, allowing you to focus on your business during the process.

This article will provide an overview of why working with a business broker can be beneficial and the decisions you and the buyer will need to make. For more information, visit our website or contact us for a confidential discussion about your situation.

Choosing the Right Type of Transaction

A business broker can help you decide on the best type of transaction, providing access to tax and legal experts who will protect you and your assets. There are two main ways to sell your business: an Asset Sale or a Stock Sale.

  • Asset Sale: In this transaction, you sell the assets of your company, both tangible (physical items) and intangible (intellectual property, trademarks, etc.). The company ceases to exist in its original form, and liabilities stay with you, the seller. This method is advantageous to the buyer for tax reasons and because they aren’t taking on past liabilities. However, you’ll want a broker to help you negotiate the allocation of assets versus goodwill to maximize your tax benefits.
  • Stock Sale: This involves selling all or part of your business’s stock, and the company continues operating as it did before the sale. Contracts, liabilities, and existing relationships generally remain in place, which is beneficial when you have significant contracts that would be challenging to renegotiate. Your broker can guide you through these complexities and help ensure a smooth transition.

Preparing for Sale

One of the most valuable services a business broker offers is preparation. After a buyer expresses interest, usually through a Letter of Intent (LOI), they will conduct due diligence to thoroughly review your company’s operations and finances.

Buyers want to see more than just financial statements. They’ll want to understand your customers, vendors, contracts, and cash flow patterns. A good broker helps organize this information, making the due diligence process smoother and ensuring that your business appears attractive and well-prepared.

Contracts and Negotiation

Most business owners don’t have a legal team on standby, but contracts are a crucial part of the sale process. A business broker has relationships with experienced business attorneys who understand your situation and can guide you through this phase efficiently. They can help identify potential pitfalls early on and facilitate negotiations, ensuring the contract is fair and in your best interest.

Real Estate Considerations

If your business includes real estate, whether you own or lease the property, a broker will help navigate this aspect of the transaction. They can advise whether it’s better to retain ownership and lease the property to the new business owner or sell it outright. They can also assist in negotiating lease transfers, which can sometimes be a challenging part of the deal.

Marketing Your Business

Unlike real estate, there isn’t a Multiple Listing Service (MLS) for selling businesses. Business brokers, however, have access to various listing sites, such as BizQuest.com and BizBuySell.com, and more importantly, they have extensive networks. They work with individual buyers, companies, private equity firms, and investment groups and often have potential buyers in mind before the listing goes live. This networking ability is a critical advantage that brokers offer, ensuring your business gets visibility with the right audience.

Why a Business Broker Matters

This list of reasons to use a business broker isn’t exhaustive, but a good broker helps the sale process move smoothly, minimizes delays, and ensures you get the best possible outcome. They have walked this path many times, serving as a counselor, resource, guide, and mentor. By using a business broker, you gain a trusted partner who will help you navigate one of the most important transactions of your life.


FAQ: Why Should I Use a Business Broker?

1. What does a business broker do?
A business broker assists in the buying and selling process of a business. They handle everything from valuing the business, marketing it to potential buyers, negotiating deals, managing due diligence, and navigating legal aspects to ensure a smooth transaction.

2. How does a business broker determine the value of my business?
Business brokers evaluate multiple factors, such as financial performance, market conditions, industry trends, assets, liabilities, and goodwill. They use valuation methods like EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) multiples and comparable sales data to provide an accurate valuation.

3. What are the benefits of using a business broker instead of selling on my own?
A business broker offers expertise, experience, and a network of potential buyers. They save you time, help maximize your business’s value, manage negotiations, and reduce the risk of errors or legal issues during the sale.

4. How much does it cost to hire a business broker?
Typically, business brokers charge a commission based on a percentage of the sale price, usually ranging from 5% to 10%. Some brokers may charge additional fees for valuation, marketing, or consulting services, so it’s essential to discuss the fee structure upfront.

5. How long does it take to sell a business with a broker?
The time it takes can vary based on factors like market conditions, the complexity of the business, and the industry. On average, it can take 6 to 12 months to complete a sale, but a business broker helps streamline the process to avoid unnecessary delays.

6. Will my employees and customers know my business is for sale?
Business brokers prioritize confidentiality and use discreet marketing strategies to minimize the risk of employees, customers, or competitors finding out prematurely. They carefully vet potential buyers to maintain privacy throughout the process.

7. Can a business broker help with financing options for buyers?
Yes, business brokers often assist buyers in finding financing through traditional lenders, SBA (Small Business Administration) loans, or seller financing options. They guide both parties through the financing process to facilitate a smooth transaction.

8. What is the difference between an asset sale and a stock sale?
In an asset sale, you sell the individual assets of your business, and liabilities remain with the seller. In a stock sale, you sell the ownership shares, and the buyer assumes the business’s assets and liabilities. A business broker can help determine which option is best for your situation.

9. How do I choose the right business broker for my sale?
When selecting a business broker, look for experience, a proven track record, industry knowledge, a strong network of buyers, and positive client testimonials. It’s essential to choose a broker you feel comfortable with and who understands your business’s unique needs.

10. Is it necessary to use a business broker for small businesses?
While it’s possible to sell a small business on your own, a business broker adds significant value by finding qualified buyers, negotiating the best price, and handling the complexities of the sale process. This expertise can result in a more profitable and efficient sale, even for small businesses.